Mirinda is a brand of soft drink originally created in Spain in 1959 and now owned by PepsiCo with global distribution. Its name may come from Esperanto, meaning “admirable”. It is available in fruit varieties including orange, citrus, grapefruit, apple, strawberry, raspberry, pineapple, pomegranate, banana, passionfruit, lemon, hibiscus, guarana, tangerine, pear, watermelon and grape flavours as well as tamarind. It is part of a beverage area often referred to as the flavour segment, comprising carbonated and non-carbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s. Mirinda has been owned by PepsiCo since 1970 and is primarily commercialized outside the United States. It competes with Coca-Cola’s Fanta, Britvic’s Tango and Dr Pepper’s Orange Crush or Sunkist brands, with flavour brands localized to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.